Loyalty Marketing

Chicory data explores how brands and grocery retailers are responding to the latest advertising trends, including the rise of retailer media networks and new media tactics.

Just before the new year, NYX launched a Roblox experience enabling users to explore the brand's spring 2023 collection in a “dream-like interactive space.”

Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.

The festive Meta Lite Bar experience is Miller Lite and TerraZero Technology’s fourth activation in the metaverse this year.

Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties.

The limited-edition holiday collection was created through a Burt's Bees partnership with artist and poet Cleo Wade.

Hosts from pop culture network E! News present a livestream shopping event that showcases a slew of gifts and products from Walmart.

Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.

Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.