Loyalty Marketing

In partnership with SidelineSwap, Dick's will host more than 300 trade-in events in 2024, offering consumers e-gift cards for their gently used sports gear.

The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.

Data shows that the health and beauty category has more momentum and competition than ever before.

Recent news includes retailer plans to grow their footprints or renovate existing locations.

Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.

Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

Solo Stoves and Air Canada are among the first to leverage Chase Media Solutions, which combines the scale and audience of a retail media network with its own first-party financial data and targeting capabilities.