Loyalty Marketing

Kraft Heinz Canada is activating its sponsorship of Team Canada at the 2024 Summer Olympics in Paris with a sweepstakes running at Canadian supermarket chain Loblaws.

Yuni Baker-Saito explains why he thinks contextual media is better for advertisers, and how Chicory evolved from a shoppability-focused company to an end-to-end contextual commerce media platform.

Ibotta will be Instacart's preferred third-party coupon provider across product categories on its mobile app and website.

The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.

PepsiCo’s Mtn Dew and 7-Eleven teamed up this summer to launch a limited-edition Slurpee flavor and exclusive soft drink.

Sam's Club, Best Buy, IAB and others announced retail media-related advancements, research and other news last month.

Canadian grocer offers shoppers monthly deals on select items.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Albertsons Media Collective’s Michelle Weiskittel discusses the importance of matching campaign objectives to the right strategies, channels and KPIs.

Loyalty programs are the lifeblood of retail media networks (RMNs), providing valuable shopper data that enables deep personalization and customization, writes CVS Media Exchange's Pamela Young.

Here’s how marketing campaigns achieve multiple goals across functions, writes Blue Chip's Dan Eisenberg.

Our proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term clients.