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P2PI Talks Contextual Commerce with Chicory CEO
Yuni Baker-Saito explains why he thinks contextual media is better for advertisers, and how Chicory evolved from a shoppability-focused company to an end-to-end contextual commerce media platform.
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Contextual commerce has been a hot topic and buzzword in the industry for some time now. We recently chatted with Yuni Baker-Saito, Chicory's CEO and co-founder, to walk us through what exactly contextual commerce media is and what the opportunities are. We also discussed:
- The evolution of Chicory from a shoppability-focused company to an end-to-end contextual commerce media platform;
- The advantages of contextual commerce media in the current advertising landscape, especially in light of calls for federal privacy laws and growing demand for better online experiences; and
- How Chicory's new ad products drive full-funnel impact for clients.