CTV Adds Lift to Walmart Connect’s Retail Media Momentum In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement. Key Marketing Strategies When Budgets Are Tight Here are three strategies brands are using in uncertain economic times to stay competitive and culturally relevant. Buy Canadian Trend Cooling Down, Says Metro CEO Local products still have momentum, but consumers remain cost conscious. Sales of U.S. Spirits in Canada Tumble 66% The drop follows provinces removing U.S. products from store shelves in protest of tariffs and annexation talk. What to Expect This Holiday Season: Shopper Trends & Key Marketing Takeaways Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence. Kruger Products Highlights Canadian Roots in New Ad Campaigns Kruger Products has launched new campaigns and a contest ahead of Canada Day. Retail Media in a Tariff-Impacted Economy: How to Perform, Prove and Partner Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle. Amazon Canada Highlighting Homegrown Products The new page makes it easier to shop closer to home. Retailers Make It Easier to Shop Canadian Canadian retailers are highlighting Canadian-sourced products — and in some cases, U.S.-made ones — as a potential trade war unfolds. Chomps Study Highlights Unmet Demand for Protein Snacks The study found high-protein snacks make up only 19% of the U.S. snacking market. Danone Focuses on Nutritional Resources Amid Spike in Weight Loss Drug Interest Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings. Canadian Brands, Retailers Turn Focus Toward Local Products There's been a growing interest in shopping local products and brands, and tariff talk is fueling momentum for Canadian goods. First Previous 2 3 4 5 Next Last