Industry Issues

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

In an August Learning Lab presentation, FirstMovr's Chris Perry and IT'SRAPID founder and CEO David Feinleib, look at the BevAlc space and share 12 different SMART (Specific, Measurable, Achievable, Relevant and Timebound) growth strategies for incrementality.

In this interactive 2-hour Learning Lab, industry experts from Skai, Kroger Precision Marketing / 84.51°, Incremental and firstmovr immerse attendees in everything they need to maximize the incrementality of their retail media investment through improved planning, activation and measurement.

In a March Learning Lab presentation, FlyWheel's Amanda Wolff discusses best practices for integrating organic and paid investments to drive a "1 + 1 = 3" outcome with your retail media execution.

In a January Learning Lab presentation, ChaseDesign executives examine the challenges and opportunities that are emerging within online grocery shopping.

In this webinar, experts highlight specific examples of how brands have used QR codes successfully and share the keys to a successful mobile customer engagement program.

In this session for the Shopper Insights & Measurement Forum in December, J.M. Smucker Company and Epsilon executives share how with fresh data and insights unified across brands and channels the manufacturer is optimizing in real time and maximizing full-funnel campaign performance across their brand portfolio.

In this session for the Shopper Insights & Measurement Forum in December, InMarket executives discuss how advanced closed-loop attribution solutions enable marketers to not just measure campaign performance, but also identify specific dimensions responsible for success to optimize strategies in real time.

In this session for the Shopper Insights & Measurement Forum in December, AdAdapted’s Molly McFarland discuss the shifting environment and uncover how marketers can connect with their target audience of nuanced shoppers to ensure their brands make the most impactful investments.

In this session for the Shopper Insights & Measurement Forum in December, VMLY&R Commerce's Debbie Ellison shares findings from a recent Gen Z survey as well as key opportunities for brands

In this session for the Shopper Insights & Measurement Forum in December, Mondelez International's Alister Greenwood shares how to leverage shopper data and knowledge of online behavior to present unique activations in a way that “positively interrupts” the shopper at the right moment in the shopper journey.

In this session for the Shopper Insights & Measurement Forum in December, Kraft Heinz and 84.51° executives share how they used behavioral targeting and first-party data to clearly identify Lunchables’ consumer groups and uncover key insights to make business and marketing decisions.