Events

Client: Stretch Island Fruit Co., Grapeview, WA
Product(s) Promoted: FruitaBü Organic Smoooshed Fruit
Distribution: Wal-Mart and Supermarkets including A&P, Waldbaum's, Hannaford, Kroger, Price Chopper, and Genuardi's Family Markets
Number of Stores: Wal-Mart: 811; Grocery: 1,998
Production Run Quantity: 3,120
Introduction: November 2006
Intended Duration: 6-Hour Event
Dimensions (H x W x D): 43" x 36" x 36"
Weight: 19 lbs.
Budget Category (U.S.): $51 - $100

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating Frozen Food Manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 2,300
Production Run Quantity: 2,400 Shipper Displays; 970,000 CD-ROMS
Introduction: March 2007
Intended Duration: 1-Day Event
Dimensions (H x W x D): 53" x 13" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25

Client: Abbott Laboratories/Ross Products, Columbus, OH
Product(s) Promoted: PediaSure-Nutripals, Huggies, Johnson's, Disney, The First Years, Pampers, Safety First
Distribution: Wal-Mart
Number of Stores: Wal-Mart Event Stores: 2,334. Wal-Mart Non-Event Stores: 1,129
Production Run Quantity: Corrugate Display: 3,463; Resource Books: 763,308
Introduction: February 2007
Intended Duration: Baby Days: one week. Event Day: Feb. 3, 2007
Dimensions (H x W x D): 54" x 16" x 12"
Weight: 14 lbs.

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating produce manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,340
Production Run Quantity: 587,680
Introduction: October 2006
Intended Duration: 1-Day Event
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $11 - $15

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Planters Nutrition, Triscuit, Crystal Light On-The-Go, Breakstone Cottage Cheese for Digestive Health, Post Healthy Classics
Distribution: Wal-Mart Supercenters
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: March 2007
Intended Duration: TV: Four weeks; Sampling Event: One day; HomeMade Print Ad: One month
Dimensions (H x W x D): 72" x 60" x 24"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300