Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.
The snack food brand, launched by the Jonas Brothers in partnership with The Naked Market in 2021, has expanded to additional retailers after making its brick-and-mortar debut at Walmart in April 2022.
The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.
The Paramount Shop offers a range of licensed merchandise from the entertainment company's portfolio of brands, including BET, CBS, Nickelodeon and Showtime.
The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.
