Entertainment Tie-ins / Licensing

Jennifer Lopez's beauty brand teamed up with TalkShopLive in December to launch a shoppable video in partnership with Vogue's "Beauty Secrets" video series.

Just before the new year, NYX launched a Roblox experience enabling users to explore the brand's spring 2023 collection in a “dream-like interactive space.”

The two-day event in June, run in partnership with The Tasting Alliance, will bring together consumers with emerging and award-winning brands.

Unilever teamed with singer Mariah Carey this holiday season to create a limited-edition collection for its Walmart-exclusive Find Your Happy Place line.

Philips Norelco activated its status as official partner of nonprofit Movember Foundation for a national digital campaign with account-specific overlays at CVS and Walmart.

Doritos After Dark pilots a special ghost kitchen menu in several metro areas and a pop-up event in Los Angeles.