The sporting goods company is continuing to grow its brick-and-mortar footprint with the opening of a California store, located a couple blocks from the ocean within Santa Monica's shopping district.
The partners are celebrating one year of Mtn Dew Purple Thunder with a 33-stop "Thunderversary tour" featuring in-store events, live music and giveaways.
Pernod Ricard USA’s Absolut is activating its official sponsorship of the Coachella Valley Music and Arts Festival with an experience aimed at forming friendships, both on the festival grounds and virtually.
