Walmart announced the addition of cat products from Jackson Galaxy to its offering with a leaderboard ad and banners ads running on its cat category pages mid-May.
PepsiCo’s Frito-Lay is promoting new Lay’s hot sauce-flavored chips and its marketing partnership with NBC’s The Voice on side panels outfitting the dedicated gondola the snack manufacturer commands in Walmart’s Action Alley.
Hershey Co.’s Twizzlers is offering Walmart shoppers a $5 Vudu credit for a Showtime series with purchase of three participating bags of the brand’s candy.