DOOH/OOH

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

The campaign features Brandon Ingram of the Toronto Raptors and five flavor mascots.

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

P2PI's Canada Omnichannel Landscape highlights various retailer media networks in the Canadian marketplace and key partners.

Kruger Products has launched new campaigns and a contest ahead of Canada Day.

The agreement involves monetizing over 2,200 digital-out-of-home screens of the financial services company.

WHS Media seeks to reach customers primed for last-minute messaging for CPG essentials. 

The Landscape highlights the various retailer media networks and partners in the marketplace, and gives P2PI member companies a chance to communicate their offerings.

P2PI's Omnichannel Landscape highlights various retailer media networks in the marketplace and key partners.

The omnichannel campaign leveraged AI and predictive tools for disruptive ads.

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

P2PI chats with Stratacache's Chris Riegel on location at Retail Media Summit UK in London.