Digital Marketing

Tammy Ackerman believes in the power of storytelling. It’s a skill she learned while in college, and one she has continued to master throughout her professional journey.

The expanding chain offers plenty of brand opportunities while distinguishing itself from its channel rivals.

The brand stages short but effective campaigns at various retailers.

The brand has partnered with Perfect Corp. to engage consumers on smartphones.

The full-funnel campaign includes videos and in-store signage.

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess.

INEO signed agreements with ad networks AdXcelerant and LoopTV and set up private marketplace deals with demand-side platforms The Trade Desk and Quotient.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.