Digital Marketing

Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.

As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution.

Here's a snapshot of an industry leader from the P2PI member community.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

Here are some seamless and impactful strategies for in-store event marketing.