Digital Marketing

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements.

Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store.

The growth formula for CPGs includes organizational alignment and a testing culture, writes Meg Winters of Goodway Group.

Among the findings from a research report from The Harris Poll on behalf of Quad: A majority of Gen Z and Millennial consumers wish more brands focused on surprising them through mail, and value brands that seamlessly blend technology and physical experiences.

Inspired by TikTok sensation Sailing with Phoenix, the activation invites developers to build original games tied to boldness and adventure.

The company is helping its clients deliver targeted and personalized advertising, including to Costco's members.

P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more.