Kellanova Sees Benefits of Clean Room Test Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy. Best Buy Debuts Shoppable Influencer Storefronts The Best Buy Creator program helps shoppers discover the new technology and products that popular creators feature in their content. Learn more. How Funko Exclusives Popped Up at Target Target is selling 14 exclusive Funko Pop! figures during its annual “Target Con” campaign. L'Oreal Uses Google's AI Tools to Accelerate Marketing Content Creation L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more. Albertsons Launches National Hunger-Relief Effort Again With Help from CPGs The Million Hour Volunteer Rally has included partnerships with and in-store displays from Kellanova, Unilever and others. Uber Advertising Adopts Instacart's Carrot Ads See how the collaboration will extend the reach of Uber Eats’ Sponsored Items formats to a broader set of CPG advertisers. E-Commerce's Emotional Gap: What Consumers Want vs. What Brands Deliver A global Criteo study reveals a growing disconnect between what online shoppers want and what brands are delivering. Whole Foods Program Encourages Shoppers to 'Taste the Mediterranean' The campaign elevated brands including De Cecco and tapped cooking influencer Alina Prokuda. Lamb Weston's Biggest Commerce Campaign Embraces Minecraft Movie at Retail Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels. Gallery: Beyonce's Hair Care Brand Gets Star Treatment in Historic Ulta Launch We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date. First Previous 29 30 31 32 33 Next Last
