Digital Marketing

Recent news includes Walmart expanding digital shelf tags, and Amazon offering targeted ads during "Thursday Night Football."

The solution, powered by Firework and available on the grocer's website, allows customers to utilize the in-video chat feature even after a livestream has ended.

Interior designers Nate Berkus and Jeremiah Brent have launched a collection of products for fish, reptiles and small mammals exclusively at PetSmart.

Beginning later this year, third-party ads on Pinterest will direct users to the Amazon online store to purchase items.

The tech startup has introduced an AI-powered “Hologram Concierge" that brings regular packaging to life while providing consumers with detailed information about a product or brand via smartphone.

The move aims to give advertisers more ways to connect their full-funnel Snapchat campaigns with lower-funnel sales on retail media networks.