Digital Marketing

Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.

The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women.

Recent news include Walmart promoting a company veteran to chief merchandising officer and Sam's Club bringing on new agencies of record.

The brand tapped artists from New York, Los Angeles and Miami to design street art-inspired, limited-edition packaging for Jolly Rancher gummies as well as outdoor murals.

Amazon Anywhere is enabling the sale of physical products, such as apparel and toys, within a new AR mobile game from the makers of Pokemon Go.

Brands now can extend their Instacart Ads campaign to the Sprouts Farmers Market website and mobile app.

The new capability, which is expected to go live by June, will allow marketers to include multiple keyword bid strategies within a single campaign.

Unilever and Target teamed earlier this year to bring Michiru, the manufacturer's 2-year-old Japanese hair care brand, to the U.S.

Recent news includes Walmart expanding digital shelf tags, and Amazon offering targeted ads during "Thursday Night Football."

The solution, powered by Firework and available on the grocer's website, allows customers to utilize the in-video chat feature even after a livestream has ended.