From recessionary retail to the “Joyconomy” and inclusivity to Web3, the consumer experts and futurists at Wunderman Thompson Intelligence have provided their annual forecast of the most compelling trends to watch.
The farmer-owned cooperative and dairy manufacturer has grown its presence at airport with the “PDX Play Area,” located in the same concourse as the Tillamook Market.
The location has undergone significant design changes and added features, a memorial site and an overall fresh look in an effort to welcome reluctant shoppers back to the site of the mass shooting.
As director of brand activation and content at Crayola, Dixon leads a team that creates consumer connections every day, guided by four over-arching principles: authenticity, transparency, credibility and inclusivity.
The Body Shop expanded its refillable product offerings beyond hair care and soaps with the launch of a lipstick collection, and is rolling out more refill stations in the U.S. and Canada.
BodyArmor gave Wawa an exclusive sweepstakes activating its sponsorship of The Mamba & Mambacita Sports Foundation, a nonprofit providing opportunities for underserved athletes.
After making an initial brick-and-mortar launch at Target in 2021, digital-native sustainable cleaning brand Grove Collaborative has been aggressively pursuing more retail partnerships and secured distribution with additional retailers totaling more than 4,000 stores.
