With social media and “shareable culture” thriving, consumer awareness across channels has increased exponentially, having an undeniable effect on shopping choices, writes Mike Nolan, CEO of Product of the Year USA.
In a multi-faceted omnichannel campaign, the snack brand's variety packs mark the return of its “Back-to-School Blast Off” program, which leverages star power and a cause element in stores and online.
Walmart and Procter & Gamble's Old Spice this summer honored the first class of high school graduates to participate in the "School of Swagger" mentorship program and touted the cause effort in stores.
With four new locations, The Body Shop's Workshop concept leverages the brand's “activist roots” and offers shoppers an immersive experience encouraging sustainability and circularity.
The hard seltzer brand's first physical location, Truly LA, offers visitors an immersive experience including exclusive flavors, seasonal plates and a stage for live entertainment.