Unilever, SharkNinja, Lego, Google Named Amazon Holiday Partners The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media. How Brands Can Help Drive Engagement, Sales at Ace Hardware A P2PI LIVE keynote panel discussion details Ace's programs benefitting Children's Miracle Network Hospitals. Why BelliWelli Launched a Mystery Flavor at Walmart The wellness brand ran a sweepstakes at Walmart to promote an exclusive new flavor as part of the mass merchant’s push to tap into the growing functional beverage category. Canadian Tire, Tim Hortons Partner on Loyalty Programs Customers who link their loyalty accounts can earn Canadian Tire Money and receive special offers. Ikea, Best Buy Partner on In-Store Planning Experience The retailers blend appliances and furnishings in pilot shop-in-shops across Florida and Texas. Target Rodney Scott Good & Gather Collabs Endcap Display Pringles Miller Lite Aisle Display P-O-P Spotlight: More Unlikely Collaborations at Retail We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps. Pringles Miller Lite 'Fire Up Summer Flavor' Floorstand Wells Enterprises, Ferrara Launch Frozen Trolli Treats to Woo Gen Z Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers. 1 2 3 4 5 Next Last
