Circular Features

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.

Metro continues to encourage shoppers to join the Moi loyalty program it launched in October 2024 with the help of big brands, including working with Kraft Heinz to run three summer sweepstakes for members.

Kraft Heinz Co. has encouraged Sobeys shoppers to stock up with a series of bulk-purchase incentives.

Kenvue teamed with The Met to launch a limited-edition Band-Aid collection exclusively at Target. We dive into the campaign’s marketing and the brand's ongoing partnership.

The mobile-first circular now features video, animation and recipe content.

Walgreens tied in to National Nail Polish Day (June 1) by uniting four brands for in-store offers May 29-31.