Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz.
Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.
The c-store retailer is partnering with Celsius, Dr Pepper and Bodyarmor for a sweepstakes that will award 75 winners a trip to New York to attend the Fanatics Fest 2025 gathering for sports fans.