Case Study

Courtney Nordin explains how the brand found success with this program, which won a 2025 OmniShopper Award.

The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales.

What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.

Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation.

One of the key challenges Church & Dwight looked to solve was phantom inventory — products that incorrectly appear in its inventory system when they're not actually on store shelves.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

With AI-powered insights, Hershey refines its creative playbook for platforms like TikTok and YouTube — without compromising brand identity.