Case Study

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.

Insights provided the rationale for a sprawling holiday-themed sensory program at Target — one grounded in a full-funnel approach to connecting retail media exposure with in-store activation.

The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The Children’s wellness brand ventured beyond wearables for the first time in April, launching insect repellent for babies.

The brand is shifting the spotlight to youth soccer parents with a new sweepstakes and a partnership with former World Cup player Alex Morgan.

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

The brands share details of their program at Walmart, Kroger and various regional grocers during Hispanic Heritage Month.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.