Nielsen, Catalina Join Forces New company merges Nielsen TV, Internet, household panels with Catalina's data on more than 50 million shoppers Speedway SuperAmerica Reports 2009 Results Four C's of Effective P-O-P Booz & Co. Releases Consumer Spending Study PetSmart Reports 2009 Results Kmart Reports 2009 Results News America, Valassis Settle Lawsuits IRI, comScore Measure Online Ad Impact Study Surveys Recession-Driven Behavior Shoppers want value and convenience; unclear how this will change in the future What Do You Want to Know? Methods can be debated, but research starts with addressing what a brand wants to discover First Previous 37 38 39 40 41 Next Last