Sales Support Factors Having an Influence on the Purchase Decision in C-stores Influence of Sales Support Factors on C-Store Purchase Decision Marketers: Within each pair, which factor is most effective at driving up sales? 2004 P-O-P Trends Report Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy. Retailers: What are common weaknesses of vendor-supplied P-O-P? Marketers: Please estimate how much typical P-O-P programs increase sales? Marketers: How do you measure P-O-P effectiveness? Retailers: Do you use scanner data to track sales effectiveness of displays? Marketers: Do you measure P-O-P effectiveness? Retailers: How would you rate sales effectiveness of vendor-supplied P-O-P? First Previous 14 15 16 17 18 Next Last
