A ‘Quantum Leap’ to Price Personalization P&G, Quotient presenters encourage CPGs, retailers to mine data and leverage technology Integrated Marketing Works for Walgreens, Coca-Cola How Election Messages Affect Holiday Spending Measurement Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders Valassis Takes Annual Dive into Coupons Print, digital coupon usage both strong and growing among value-oriented shoppers; focus on Hispanics, Millennials, others People to Watch 2016: Sam Brewster, Dr Pepper Snapple Group WORX Display Targets Weekend Warriors Positec partners with Menards, enlists Meyers on DOT-award-winning endcap Women of Excellence 2016 Exploring Impulsivity and Online Shopping KitchenAid Disrupts the ‘Sea of Stainless’ Research Shows Product Placement, Pricing Key to Sales Effie Case Study: Unilever Dry Spray Antiperspirant Launch First Previous 14 15 16 17 18 Next Last