Claimed Impact of Displays, Heavy vs. Light Shoppers Cross-Channel Shopping Close-Up Study Browsing Behavior of Shoppers in Various Channels Claimed Impact of Displays Across Channels How many ads or displays are familiar to you from advertising you have seen or heard elsewhere? Factors that influence spur-of-moment purchase Where do you buy most of your packaged goods items? Packaged good MOST likely to purchase on spur of the moment Packaging most likely to influence a spur-of-moment purchase How often do you purchase a particular product or brand on the spur of the moment? First Previous 70 71 72 73 74 Next Last