Browsing Behavior of Shoppers in Various Channels Claimed Impact of Displays Across Channels Packaging most likely to influence a spur-of-moment purchase How often do you purchase a particular product or brand on the spur of the moment? Factor most likely to influence spur-of-moment purchase How many ads or displays are familiar to you from advertising you have seen or heard elsewhere? Factors that influence spur-of-moment purchase Where do you buy most of your packaged goods items? Packaged good MOST likely to purchase on spur of the moment Survey Examines Impulse Buys, Display Recall First Previous 72 73 74 75 76 Next Last
