Consumer Attitudes & Behavior

Ethnic Marketing Research, Part 1: Where Culture Meets Shoppers

In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series.

Pre-shop Research Study: Why Shoppers Visit Retailer Websites

Q&A with Terese Herbig

Beringer Debuts Wine Tasting Strips

Brand addresses shopper challenges common to the category through test at Kroger

Spotlight: Path to Purchase Leadership University

Q&A with Patrick Fitzmaurice

Cutex Puts a 'Twist' on Brand Rebuilding

Nail care pioneer introduces latest innovation to boost the brand and the category

The Challenges of Challenger Brands

Energizer/Edgewell executives share their strategies at Shopper Marketing Summit

From 'Pinch Pennies' to 'Embrace the Challenge'

Integer's shopper study goes beyond trip types to examine behavior and underlying mindset

Effie Case Study: Swaddlers for the Life of Your Baby

Supervalu Invites Shoppers to 'Go Wild'

Supermarket retailer, wholesaler gives private label a refresh while focusing on affordability