Column: A 'Bigly' Landslide Effie Case Study: Fight Hunger. Spark Change Getting Wise to Smart Homes Field Agent report examines whoβs making the digital connection with shoppers How Election Messages Affect Holiday Spending Are You Keeping Pace? Expo panel talks strategy, capabilities and technology in the retail world Valassis Takes Annual Dive into Coupons Print, digital coupon usage both strong and growing among value-oriented shoppers; focus on Hispanics, Millennials, others Measurement Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders People to Watch 2016: Sam Brewster, Dr Pepper Snapple Group Sargento, Walmart Make Sandwiches Digital campaign targets cheese shoppers who plan their trips before visiting the store Crayola Dissects the Easter Basket Study reveals when, where and how mom shops β and for what First Previous 66 67 68 69 70 Next Last