Cross-Channel Shopping Triggers Factors Behind Consumer Channel Selection Specific Retailer Consumers Find Most Fun to Shop Gaps Between Most Important Store Attributes and Highest-Rated Channels Specific Retailer Consumers Could Not Live Without Important Factors for Deciding Which Stores to Shop Cherry Picking: The Weapon of Choice for Price-Conscious Consumers Displays Spur Video Buys Best and Worst Merchandisers Video Purchase Influencers Video Advertising in Malls Increases Ad Recall and Purchase Intent, Study Finds First Previous 64 65 66 67 68 Next Last