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Consumer Attitudes & Behavior

Dove Broadcasts a 'One Shower Challenge'

Unilever leverages E! network, 'Red Carpet' to introduce a new body wash formula
OASIS Report: Mother's Day
In-Store Marketing Effectiveness: Allocating Investments and Managing Insights for Improved Performance

An industry report written by the Institute in collaboration with Menasha
7-Eleven Puts e.l.f. on the Shelf
The Retailer Receptivity Guide 2014
Inside Insights, Part 1: Aligning Research for Shopper Marketing Success

It's a brave new world as marketing researchers take a fresh approach with shoppers at the core.
Overcoming the Barriers to Mobile Use in Stores, Part 1

Change Behavior or Wait for Change?
Wild Oats Helps Fresh & Easy with Fresh

Revitalized grocery chain says 'It's About Time' and strikes a healthy partnership
OASIS Report: Easter
Shopper Marketing Effies Now Open for Entries
Who's Who in Shopper Marketing 2014
Hidden Valley Helps Mom During 'Crunch Time'

First mobile texting effort yields more than 230,000 social shares from users

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