Percent of U.S. Purchase Decisions Made at Shelf, by Category Average Trips Per Shopper, Per Month in 2007 Household Penetration by Channel, 2007 vs. 2006 Percent of CPG Dollars By Trip Mission and Channel CPG Dollar Share by Channel, 2007 vs. 2006 Average CPG Dollar Sales Per Purchase in 2007 IRI's "Marketing to the Multi-Tasking Consumer" IRI's "Channel Migration 2007" When Consumers Plan to Start Shopping for Back-to-School Wal-Mart's Shopper Universe First Previous 56 57 58 59 60 Next Last