Comparative Basket Analysis, With/Without Kids POPAI Releases Initial MARI Findings Household Penetration by Channel, 2007 vs. 2006 Percent of CPG Dollars By Trip Mission and Channel CPG Dollar Share by Channel, 2007 vs. 2006 Average CPG Dollar Sales Per Purchase in 2007 Percent of U.S. Purchase Decisions Made at Shelf, by Category Average Trips Per Shopper, Per Month in 2007 IRI's "Channel Migration 2007" IRI's "Marketing to the Multi-Tasking Consumer" First Previous 54 55 56 57 58 Next Last