Cluster Profiles of Consumer Segments Switching to Less Expensive Brands Over Past 12 Months, By Category Percent of Shoppers Making Lists Price Sensitivity: Brand Loyalty and Store Loyalty Category Price Sensitivity and Brand or Store Switching Consumer Shopping Styles and Attitudes Percent of Shoppers Doing Research Before Going to Store Annual Change in Per Capita Real Personal Consumption Expenditures IRI 'Times & Trends': Price, Promotion & Merchandising Study Surveys Recession-Driven Behavior Shoppers want value and convenience; unclear how this will change in the future First Previous 42 43 44 45 46 Next Last