Consumer Attitudes & Behavior

Ad Spending Up Across Channels, Report Finds

Retail media, paid search and paid social spend grew from Q2 to Q3, with nearly every channel seeing its strongest spending month during the third quarter, according to Skai.
P2PI Research: Retail Media UK Shopper Study

The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
P2P Now: Consumer Trends & Shopper Behavior

Executives from Sunkist Growers, Ferrero and Placer.ai discuss how consumers are responding to the latest economic conditions, and which habits are changing as a result.
Master Micro-Occasion Marketing With General Mills at P2PI LIVE

Discover the untapped potential of micro-occasions and how they can be used year-round to engage shoppers and review examples of promotions that had a tangible impact.
Consumers Are Open to AI for User-Generated Content, Report Finds

Majority of consumers would find it helpful if retailer/brand websites provided an AI-powered coach to guide users in leaving high-quality reviews.
7-Eleven to Tackle the Role of Quality Research at P2PI LIVE

7-Eleven's director of Gulp Media Network and senior manager of brand and customer insights will discuss the retailer’s unique approach to research and how it ensures brands are talking to the right audience.
Milo’s Tea to Discuss Emerging Trends & Rising Food Prices at P2PI LIVE

With the Krazy Coupon Lady co-founder, Milo's marketing director will provide a candid look into how the brand is combating inflation and boosting sales through revised go-to-market and media strategies.
Member Report: The Home Cleaning Industry

New report from Snipp Interactive sharing pivotal trends and marketing strategies to consider this year in the home cleaning industry.
Coca-Cola to Share 5 Steps to Mastering Consumer Trends at P2PI LIVE

Experts from Coca-Cola Southwest Beverage and media company Tag will share case studies and tips for leveraging key touchpoints to win consumer attention and deliver exceptional omnichannel experiences.
Artificial Intelligence in Content Creation

Our proprietary research examines the potential of AI from a marketer’s perspective, showing how they plan to move from test-and-learn to full adoption.

Ad Spending Up Across Channels, Report Finds

P2PI Research: Retail Media UK Shopper Study

P2P Now: Consumer Trends & Shopper Behavior

Master Micro-Occasion Marketing With General Mills at P2PI LIVE

Consumers Are Open to AI for User-Generated Content, Report Finds

7-Eleven to Tackle the Role of Quality Research at P2PI LIVE

Milo’s Tea to Discuss Emerging Trends & Rising Food Prices at P2PI LIVE

Member Report: The Home Cleaning Industry

Coca-Cola to Share 5 Steps to Mastering Consumer Trends at P2PI LIVE

Artificial Intelligence in Content Creation

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