Consumer Attitudes & Behavior

The Variety of an Assortment

P-O-P Salary Survey '99

In this first-ever survey, consumer product marketers in charge of P-O-P sound off on their pay, benefits and attitudes toward their jobs.

Paging P-O-P: A Profile of Motorola Inc.

Motorola guides customers up the learning curve, educating consumers about wireless technology and providing retailers with an aura of professionalism.

Testing P-O-P Synergy

Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting.

Advertising Trends in the Alcohol Industry

A report from the Federal Trade Commission

Study Targets Consumer Acceptance of Technology at Retail

"Supermarket P-O-P Close-Up" Study Examines How We Shop

An exclusive survey reveals what's going on in the minds of consumers as they interact with P-O-P displays

Chiquita Standee Achieves 88 percent Store Placement Rate

Just Born Offers Display Options for Sour Candy Intro

Pucker Up!

Milk Mustache Shaker P-O-P Drives Incremental Sales

Supermarket Point of Purchase Display Close-up Study

An In-Store Focus on Purchase Decision-Making at The Display

Not All Customers Are Created Equal

Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers