At Least the Price is Right Shopper Satisfaction of Green Product Information Provided at Retail Percent of Shoppers Willing to Pay a Premium for Green Products Preferred Channels to Shop for Green Products Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing Sara Lee Opens Product, Packaging Lab New facility centralizes R&D, speeds up packaging development and focus group testing Play N Trade Stores Adapt to Today's Social Gamers Special Report: Marketing To Youth Marketers tie retail to online and social networking to reach tweens and teens Emotion-Sensing Software Could Aid Market Research Column: Measurement Matters. . . First Previous 145 146 147 148 149 Next Last