Consumer Attitudes & Behavior

Forming Strategic Alliances

As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts.

Comparison Methods for Identifying Heavy Users

New Techniques to Generate Key Marketing Insights

Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior.

Thinking Inside the Big Box

Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.

Differentiating Pepsi ONE

Tylenol PM: From Night to Day

Leveraging Your Sampling Program

Virtual P-O-P

Peapod's 'cyber-merchandising' may help marketers hone promotions

Orcon Display Gives New Meaning to Shelf 'Life'

Yup, They Really Are Alive!

Retail as Collaborative Marketing Medium

Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium.

Niche No More

The rapid expansion of the natural products category into mass market outlets offers new business opportunities -- and P-O-P challenges -- for marketers.

Slotting Fees: Schools of Thought

Manufacturer and retailer opinions on slotting fees in the supermarket industry are gauged in a new study conducted by the Marketing Science Institute.