Preferred Channels to Shop for Green Products Shopper Satisfaction of Green Product Information Provided at Retail Percent of Shoppers Willing to Pay a Premium for Green Products Sara Lee Opens Product, Packaging Lab New facility centralizes R&D, speeds up packaging development and focus group testing Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing Emotion-Sensing Software Could Aid Market Research Play N Trade Stores Adapt to Today's Social Gamers Special Report: Marketing To Youth Marketers tie retail to online and social networking to reach tweens and teens Column: Measurement Matters. . . The Mass Merchandiser Shopping Experience First Previous 144 145 146 147 148 Next Last