Institute Partners with Effie Worldwide for Shopper Marketing Effie Competition New categories in greatly expanded competition reflect growing focus on shoppers vs. consumers POPAI Launches Marketing Journal Who's Who in Shopper Marketing 2011 'Community' Research Online communities and their recruited members uniquely bring speed and flexibility to the research process Top 'Liked' Facebook CPG Brands and Retailers Study: Shoppers Now Collect Their Own 'Scanner Data' Understand Your Brand's Core Identifiers Color, shapes, symbols and words, in that sequence, are what drive purchase intent Case Study: Healthy Choice Fresh Mixers Launch Case Study: Pyrex 'Giada' Promotion 'The Checkout' on Cause Marketing First Previous 112 113 114 115 116 Next Last
