The Hub: Ready at Retail Shopper marketing has jelled as a brand-building discipline. Effie Case Study: U by Kotex Launch Study: Facebook is a Friend for Retailers Balance Bar Revitalizes its Brand Latest campaign drives consumers online to receive rewards ConAgra Turns Popcorn Bag Into a Bowl Campaign for Orville Redenbacher's package aims to inform and satisfy consumers Brief-ly Speaking Creative briefs, when done right, hold everyone accountable and can practically guarantee success Jackson Helps Campbell Soup Co. Follow the Correct 'Path' Emerald Works Its Way Into the Breakfast Aisle 'Humanize' campaign markets a convenient and healthy option for consumers Nielsen Acquires NeuroFocus Beer, Wine & Spirits and Social Engagement Recognizing its natural fit, alcohol marketers work to leverage the power of social media First Previous 114 115 116 117 118 Next Last
