Chart B: P-O-P Budgets by Tactic, Only TV Advertisers Chart A: P-O-P Budgets by Tactic, All Respondents 2006 P-O-P Trends Report Survey rates P-O-P against other tactics and explores role of research, emerging technologies GfK Audits & Surveys National Retail Census 2005 The 52nd annual "National Retail Census" gauges the size of more than 30 retail channels. Just Follow the Money Federal Trade Commission 2003 Cigarette Report Marketing expenditures increase to $15.2 billion, but P-O-P spending drops 37% Developing Industry Standards and Measurements for Digital Signage Warehouse Club Store Sales Growth, Second Ten Largest Categories, 2002-04 Average Basket Ring, By Channel, 2001 vs. 2004 Warehouse Club Store Sales Growth, Top Categories, 2002 - 2004 First Previous 15 16 17 18 19 Next Last
