Budgets/Spending/Market Size

Our roundtable experts offer explanations and advice as CPG companies are increasingly facing the challenge of implementing and sustaining ZBB processes

From Retail Leader, Jan.3:

Nearly two-thirds of shoppers plan to spend more on lawn and garden this spring, according to a recent survey of homeowners

From Progressive Grocer, Dec. 6, 2016:

Acosta’s report offers shopper and retailer statistics while also suggesting ways to achieve sales lift

Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders

Study reveals when, where and how mom shops – and for what