The Mirage of Promotional Lift Do price promotions really pay out? Home Center Industry Isn't Sharing: Study Manufacturers and retailers in the home-center market differ on what the term "category management" means and how it should be achieved. 1999 P-O-P Trends Report P-O-P Times' exclusive survey explores how much P-O-P costs, where it gets placed and how much it helps increase sales Mass Merchants Speak Out on P-O-P Third-Party Merchandising Services Offer Key Advantage Mass Merchant P-O-P An Anchoring and Adjustment Model of Purchase Quantity Decisions Sporting Goods P-O-P An Exclusive Industry Survey Reveals Retailers' Attitudes Toward In-Store Marketing & Promotion Retail Knowledge Equals P-O-P Power 1997 P-O-P Trends Report: Retailer Survey Stores demand they be heard in development of P-O-P programs Buying Custom P-O-P A collection of articles that provide a blueprint for buying customized P-O-P solutions Small, Select Group Speeds the Process Using a handful of vendors to supply all work keeps competition alive, cuts work, if right group is found First Previous 16 17 18 Next Last