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Attitudes: Retailers

NRF Expects Stable Halloween Spending
Documenting the "Business Value" of New Packaging Innovations
Using Context Effects to Influence Choice

Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them.
Maytag Survey Helps Fine-Tune P-O-P Selection
Exclusive Research: Consumer Decision Trees

Survey Finds Relevance in Deciding Planograms, Product Assortment and Space Allocation
Back-to-School Shopping Survey, 2003
Retailer Attitudes Toward Account-Specific P-O-P
Creative Touches

Examining the impact of brand communication and consumer promotion on the sales lift generated from displays
Marketing's 'Moment of Truth'
Men Spend More at Supercenters

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