Attitudes: Retailers

An abstract from the Journal of Retailing, Volume 77, Issue 1

Can Culture Affect Prices? A Cross-Cultural Study of Shopping and Retail Prices

An abstract from the Journal of Retailing, Volume 77, Issue 1

Tobacco P-O-P on the Rise, Study Says

Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions

Comparison Methods for Identifying Heavy Users

P-O-P at Retail: Store Relations

Combine merchandising goals and messages with displays that are the right size and easy for staff to assemble.

P-O-P Acceptance

Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance

Slotting Fees: Schools of Thought

Manufacturer and retailer opinions on slotting fees in the supermarket industry are gauged in a new study conducted by the Marketing Science Institute.

"Supermarket P-O-P Close-Up" Study Examines How We Shop

An exclusive survey reveals what's going on in the minds of consumers as they interact with P-O-P displays

State Variation in Retail Promotions and Advertising for Marlboro Cigarettes

Test Campaign Sets Up Launch for Stupendous Redirects

Slotting Allowances Take Center Stage

Perceptions and Realities of Male Shopping Behavior