Wegmans Brightens Private-Label Coffee Packaging QuickBooks Carton Secure Yet Interactive If packaging is to be effective in club stores, it must catch consumers' interest yet deter theft Accentuate the Positive: Packaging Luxury Brands "Designer Packaging" Helps Redefine Household Cleaner Category Customized Labels Give Jones Soda Edge in Panera Bread Stores Panasonic Revamps Packaging for Women's Shaving Line Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers Pediatric Packaging: Just What Mom Ordered Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers Packaging: 'On the Go' Designs Add Convenience Love Them or Hate Them, Reverse Auctions Are Here To Stay P-O-P Design interviews David J. Stec to get his thoughts on the risks of reverse auctions 'Try Me' Tool Packaging Lifts Sales 30% Package color and shape get brand recognition, but a consumer who touches a package might move it from the shelf to the shopping cart. Jim Peters examines the "try-me" strategy of Ridge Tool Co. First Previous 83 84 85 86 87 Next Last