Marketing Toolbox

Last month, we examined E-Lab's approach to understanding the consumer retail experience to help develop more effective P-O-P. This month, we explore the company's work with JanSport Inc. and the creation of a new P-O-P merchandising system.

Charges of bid-rigging are still sending shockwaves throughout the P-O-P industry. How to avoid an unpleasant visit from the Feds.

A collection of articles that help marketers achieve success in the placement of P-O-P