Marketing Toolbox

Many see P-O-P purchasing methods changing, but not all agree on how the changes will occur

Using a handful of vendors to supply all work keeps competition alive, cuts work, if right group is found

Whether it's a short-term project or a long-term relationship, finding the proper P-O-P company to work with is vital

Some marketers are creating exclusive partnerships with vendors, but some are hesitant about commitment

How long it takes to make each component plays a key role in how fast the display can be in the store

Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end