Marketing Toolbox

The recession changes the game at America’s top retailers.

Brands that empathize both rationally and visually get more attention at the shelf.

An emotional connection at retail pulls shoppers and creates loyalty.

Seven “simple” questions clear the path to innovation and growth.

Shopper marketing isn't about the shopper. It's about the retailer.

Consumer and shopper insights converge in ConAgra's culture of collaboration

Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy

Thin media player uses internal memory for video, features low profile and lightweight housing

Reflective mylar changes to message when customers approach