Marketing Toolbox

An emotional connection at retail pulls shoppers and creates loyalty.

Seven “simple” questions clear the path to innovation and growth.

Shopper marketing isn't about the shopper. It's about the retailer.

Consumer and shopper insights converge in ConAgra's culture of collaboration

The "best of the best" in shopper marketing get better and better.

Growth at retail demands a more holistic view of shopper marketing.

The recession changes the game at America’s top retailers.

Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy

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