Tobacco

Client: R. J. Reynolds Tobacco Co., Winston-Salem, NC
Product(s) Promoted: Cigarettes & Snus
Distribution: Convenience Stores Nationwide
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 11/15/08
Intended Duration: 3 - 4 Years
Dimensions (H x W x D): 24" x 23" x 3"
Weight: 19 lbs.
Budget Category (U.S.): $751 - $800 (display only)
Producer: Benchmarc Display Inc., Vernon Hills, IL

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Design of the Times 2009 Contest Declaration

A case study from the Promotion Marketing Association's 2009 Reggie Awards

Client: RJ Reynolds Tobacco Co., Winston Salem, NC
Product(s) Promoted: Snus
Distribution: Convenience Stores and Tobacco Outlets
Number of Stores: 100,000
Production Run Quantity: 100,000
Introduction: 5/1/07
Intended Duration: Permanent
Dimensions (H x W x D): 23" x 10" x 14"
Weight: 20 lbs.
Budget Category (U.S.): $251-$300 (display only)
Producer: ImageWorks Display & Marketing Group, Winston-Salem, NC

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Design of the Times 2008 Contest Declaration

Retailer: Circle K
Location: Hong Kong