Brands Light up for 4/20 Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S. CVS Health Invests in Curbing Youth Tobacco Use From Store Brands, June 17: Rite Aid Makes Power Moves With CBD, E-Cigs & Aims for Omnichannel Excellence From Drug Store News, April 11: