Hain Celestial Group launched its line of Garden Veggie Flavor Burst tortilla chips in February with an omnichannel campaign that included in-store displays and an exclusive package at Walmart.
Mondelez International encouraged Target shoppers to pair their morning coffee with a BelVita breakfast biscuit through an exclusive “Sip Spot” campaign.
A consumer study from Veylinx shows increases in Gen Z viewership and in overall product demand, with Doritos Dinamita, Michelob Ultra and E.l.f.’s Halo Glow outperforming other brands tested.
The exclusive partnership agreement with DS Smith represents an extension of existing services with a commitment to new projects, including reducing materials and increasing recyclability.