The Cheez-It Stop is located in Joshua Tree, a popular California getaway. Open for one week, it invites road trippers to fill up on the snack brand, rather than car fuel.
The snack brand pays homage to the region where hard pretzels originated and asks consumers to share how they "Just Add Gold" to their lives for a weekly chance to win cash.
The Texas grocer will continue updating its c-store footprint with "Fresh Bites" branding, and many stores will include H-E-B's True Texas Tacos restaurant.
The snack food brand, launched by the Jonas Brothers in partnership with The Naked Market in 2021, has expanded to additional retailers after making its brick-and-mortar debut at Walmart in April 2022.
Tying into February's designation as National Snack Food Month, Kroger’s data analytics subsidiary shares insights into how and why consumers are snacking and how purchasing behavior has evolved.
PepsiCo/Frito-Lay’s Cheetos partnered with Amazon in November to exclusively offer a limited-run “Cheetos Duster” blender meant to turn the snack food into a powder that can be used as a cooking ingredient.