Shopper Marketing

As consumers weigh their purchases more carefully, creating a winning shopping experience is more important than ever. But what, exactly, does a winning shopping experience look like in the year ahead? And how can brands and retailers achieve it with ever-tightening budgets? This year’s Shopper Experience Index from Bazaarvoice has the answers.

Looking to efficiently support multiple retailers, the baby food brand partnered with digital media agency Goodway Group in the fall of 2022 to come up with strategies for how best to work with Instacart’s retail media network.

Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.

Retailer and CPG brand panelists discuss their biggest wins with consumers and lessons learned in 2023 and predictions and emerging solutions for the year ahead.

Profiles of Innovator winners Genna Carlson, Emily Gibbons, Amy Hintz, Julianne Hudson, Steffanie Magnus and Kylissa Ward.

Profiles of Business Excellence winners Melissa Berger, Colleen DeVos, Meghan Howard, Kristin Issler, Jaclyn Nix, Robyn Petroski, Trina Rizzo, Sejal Sheth, Angie Smith, Christine Wanta and Patricia M. Ziegler.

Love Wellness, a DTC women’s wellness company focused on personal care, staged experiential events and leaned on in-store and digital activity to celebrate its launch at Walmart in the summer.

Just in time for the new year, InMarket’s 2024 Digital Marketing Playbook contains the 10 key strategies to maximize 2024 success. Download and unlock recommendations, including: The Post-Holiday Push, Interactive & Immersive Experiences, AI Everywhere and more!

The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.

In this Learning Lab educational course, 84.51°'s Megan Copas and Johnsonville's Karen Kraft unpack research that compares behaviorally verified shoppers versus self-claimed and how this played out in a case study with Johnsonville.